There are growing wellness trends specific to women and in our research we collated these trends below.
LUNAR
Conversations about Mercury in retrograde and your Saturn return are becoming as mainstream as horoscopes. Expect monthly Moon Reports to grow in popularity, as more people consult the planet as a guide for personal growth—and a thought-starter for dinner party conversations. More than ever women are using the moon as a guide for reflection and personal growth. They are also using the moon as a guide to lunar cycles and rhythms within the body.
BIO HACKING FOR WOMENS WELLNESS
Biohacking may have started with men in Silicon Valley but female wellness pioneers are increasingly claiming the movement as their own, adapting and creating optimisation practices for women’s biology.
HORMONAL HEALTH
There is now a growing understanding of the role hormones play in every system of the body - affecting everything your heart health to your sleep quality. And with a new wave of startups offering at-home hormone testing, which was once only available at a doctor’s office, women can now have direct access to the health clues their hormones are providing.
Because of this, the general market for home testing is predicted to grow by three- to four-fold over the next few years. More women are seeking to arm themselves with information about their specific physiology before they make an appointment with their doctor.
BEAUTY
The ‘Beauty and Anti-Aging’ sector accounts for over $1 trillion dollars of the $4.2 trillion global wellness economy.
There is a new aesthetic in town and it’s health and wellness – no matter your shape or size. We all know beauty and wellness go hand in hand – and ‘aspiring to beauty’ can be one of the key motivators for keeping physically, spiritually and mentally fit.
Wellness is remaking the beauty industry. The evidence for the merging of wellness and beauty shows the positive effects that diet, exercise, sleep and stress reduction, can have on our outward appearance.
The traditional “cosmetic repair” model has given way to a beauty approach that revolves around prevention and the forestalling of aging by creating health and wellness from the inside.
Estimated to become a $7.4 billion global industry by 2020 ‘nutricosmetics’ (ingestible supplements specifcally designed for beauty) that promise and clinically prove to provide miracles with your hormones, immune system, skin and hair are growing in popularity.
Consumers want authentic clean beauty (organic skincare, sustainability) and care deeply about the ingredients and ethos of the products they choose to put on or in their bodies.
FEMINIST WELLNESS
The women’s empowerment-meets-wellness trend takes so many crucial forms. We’re seeing a surge in new women-only clubs, co-working spaces, and collectives, designed for women to meet, network, support each other and be active together–served up with much wellness. We’re seeing a new brigade of women doctors, technologists and designers spotting unaddressed issues for women’s bodies and lives and creating an explosion of new “FemTech”.
